paid advertising through Google.
AdWords is Google’s paid advertising platform and is an ideal way to drive traffic to your website and increase sales.
Unlike traditional SEO, AdWords can get you on page 1 straight away, though it’s important not to neglect SEO on your website or you’ll never rise in the rankings organically.
You can use AdWords if you want to be seen above organic results on Google search and capture the attention of potential customers quickly. Through a well-crafted, targeted advertising campaign, your adverts will be seen by the people who are looking for your products and services.
You only pay when someone clicks on your ad, so it’s important to use the correct keywords to avoid showing your ad in the wrong searches.
To get the most out of AdWords it’s important to know who your target market is and decide what you want to achieve – store visits, phone calls or website visitors.
This is where we come in. We have the experience and expertise to ask the right questions, gain an understanding of your goals, and set up an effective campaign that will drive more customers to your website.
We carry out weekly maintenance on our AdWords accounts, updating keywords, using negative keywords, and adjusting targets and budgets to ensure you get the most traffic for your money.
If you’d like to read on a bit more before you speak to us, we’ve got some great case studies to share with you. Many of the clients we work with us on their website also work with us on their general marketing, social media, photography, and printed materials, so we’ve included some links below for you to find out more about that too. Click on the titles below to view each case study.