Blog.

See what we have been up to.

Blog

Why you need a video on your website

Video Stats 2018/19 has seen a huge surge in video marketing as life becomes more fast-paced and we demand instant results. Almost all the major companies, and many of the smaller ones too, use video to get their message across. Whether they want to sell a product or service, introduce their team, show you how […]

View

3 ways to get social media working for your business

Social media can be a phenomenal force for good in increasing sales, raising company profiles, promoting products and services, and driving traffic to websites. However, many business managers still find it difficult to know what strategy to employ when it comes to social media – if that’s you, simply follow our 3 easy steps below […]

View

The 6 worst mistakes people make with their headshots

At Yorkshire Media we see some awful headshots from clients! For some reason people are often reluctant to pay a few pounds for a professional to take their photo, even though it makes such a difference to their company image. To avoid embarrassing anyone, I volunteered to recreate some of the worst mistakes we come […]

View

The importance of showing passion and enthusiasm in your marketing

Who is going to buy your products or services if you don’t shout about how great they are? We don’t just mean big splashy infographics or headlines, we mean the people behind your business standing forward and showing their passion and enthusiasm for what you do. When we talk to clients we are often bowled […]

View

9 ways to get a great website on a budget

Maybe you have a new venture and need a website to test the water. Maybe your business is predominantly driven by offline sales, but you want to start a steady flow of web enquiries, or maybe you have spent big bucks on a website before, and it didn’t return on its investment. All valid reasons […]

View

5 positive economic signs that it’s time to get marketing again

It’s no secret that so many businesses have found the first part of 2019 tough going, but there are at last some very positive reports in the news that can give us all renewed confidence. When the UK economy is uncertain, or the political situation is unstable, people’s first instinct is (quite rightly) to tighten […]

View

Anatomy of a great homepage.

Start with the basics Take a look at your website from the point of view of a potential customer. Is it obvious what your business is? Are your messages clear? Is it easy to navigate? Does it look appealing? If you answered no to these questions, it’s time to take stock. Your home page should […]

View

Why You Should Do A Digital Detox

We are all so reliant on our phones and computers, spending hours checking emails, social media or just surfing the web. A digital detox every once in a while, dare we say once a week, can be supremely beneficial for our mental and physical health. Not only do we retreat into our own little world […]

View

How to deal with bad reviews

“A bad review is like baking a cake with all the best ingredients and having someone sit on it.” Danielle Steel With instant review tools like Google, Facebook and TripAdvisor everyone can become a critic. It can only take a slight misunderstanding or miscommunication for your decent service to receive a less than favourable review. […]

View

7 Big No-No’s when it comes to Business Cards

Creating a business card that suits your company might seem an easy job; however when it comes to representing your business, image is everything! You wouldn’t go to an important client meeting in swim-shorts and a vest, so why do some people think it’s okay to hand out homemade laminated cards created on Microsoft Paint? […]

View