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Organic Search vs PPC

The main difference between organic search and PPC (pay-per-click) is cost. Organic Search and SEO While optimising your business for organic search is free, it is time consuming and if you don’t know what you’re doing it can do more harm than good. There are plenty of training courses you can do, but you need […]

What makes a great homepage in 2020?

Keep It Simple Stupid When it comes to web design, stick to the KISS principle. A simple, well-laid-out homepage that immediately tells visitors who you are and what you do will work wonders for your business. Before you start thinking about the design or speaking to a designer, work out who your site is aimed […]

Show your website some love!

Does your website make you smile or cry? Have you had customers phoning up saying they couldn’t find what they were looking for when they visited it? When did you last add new content or new images? If you’re less than happy about how your website is performing there are steps you can take to […]

Improve your online presence.

In the last 5 months we have seen a huge increase in the number of businesses moving to online sales as a necessity. Some have coped with their current setup, while others have invested time and money to make sure their offering is excellent and serves their customers well. If you haven’t had the time […]

Why you need a Google My Business Profile

Google My Business (GMB) allows your business to be found on Google Maps and on local searches, increasing your visibility and reaching more potential customers. And it’s FREE! It displays important information about your business such as address, phone number and a link to your website. If you have a physical location you can also […]

Anatomy of a great homepage.

Start with the basics Take a look at your website from the point of view of a potential customer. Is it obvious what your business is? Are your messages clear? Is it easy to navigate? Does it look appealing? If you answered no to these questions, it’s time to take stock. Your home page should […]

How to deal with bad reviews

“A bad review is like baking a cake with all the best ingredients and having someone sit on it.” Danielle Steel With instant review tools like Google, Facebook and TripAdvisor everyone can become a critic. It can only take a slight misunderstanding or miscommunication for your decent service to receive a less than favourable review. […]

End of January Round Up​!

A Busy Week We’ve all been busy this week wrapping things up for the end of the month. Traditionally January is a quiet time for businesses but we’ve been kept busy by customers old and new. Our designer Sophie has been working on a couple of new website designs, one is a local holiday cottage […]

So you want to blog!

Everyone seems to be blogging, whether it’s about their travels, beauty secrets, food or animals. You can find blogs on any subject, some are really well written and informative, and some aren’t! Here are some tips if you fancy creating your own blog – • The Title. Make it catchy and self-explanatory. Around 6 words […]