SEO & Google Ads.
Better rankings, more traffic, more business.
Google uses many signals to rank your business, including the structure of your website and how visitors interact with it. The longer they spend looking around, and the more pages they visit tells Google that the website is serving its purpose and is relevant, so they will show it higher than other websites that aren’t as relevant.
Google Ads is Pay-Per-Click advertising that allows you to be seen above organic results on Google search and capture the attention of potential customers quickly. You only pay when someone clicks on your ad, so a well-structured campaign is essential to avoid throwing money down the drain.
Search Engine Optimisation.
Search Engine Optimisation (SEO) is the practice of optimising your website to make it easily visible on searches. Google constantly changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to give the website visitor the best experience. Currently, Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. The descriptions on the website and in the technical data behind the scenes are also used by Google to determine what the business does.
Through a combination of ‘rich’ content on your website, the use of market research, keyword and competitor analysis, social media marketing and link building with other websites, we can help your business grow and thrive.
Google Ads is Google’s paid advertising platform and is an ideal way to drive traffic to your website and increase sales. Unlike traditional SEO, Google Ads can get you on page 1 straight away, though it’s important not to neglect SEO on your website or you’ll never rise in the rankings organically.
You can use Google Ads if you want to be seen above organic results on Google search and capture the attention of potential customers quickly. Through a well-crafted, targeted advertising campaign, your adverts will be seen by the people who are looking for your products and services.
You only pay when someone clicks on your ad, so it’s important to use the correct keywords to avoid showing your ad in the wrong searches. To get the most out of Google Ads it’s important to know who your target market is and decide what you want to achieve – store visits, phone calls or website visitors.
This is where we come in. We have the experience and expertise to ask the right questions, gain an understanding of your goals, and set up an effective campaign that will drive more customers to your website. We carry out weekly maintenance on our Google Ads accounts, updating keywords, using negative keywords, and adjusting targets and budgets to ensure you get the most traffic for your money.
The information in the backend of a website is just as important as the content your visitors see, and knowing how to keep your website Google friendly is an important part of SEO. Our expertise helps us keep on top of Google’s ever-changing requirements.
Knowing what keywords and phrases people use when looking for businesses on the internet is one of the main jobs of an SEO specialist, so we carry out regular research to see how the way people search changes and making sure that keywords are strategically used throughout your website.
Google Ads (PPC)
Keywords are the main component in a successful Google Ads campaign and, unlike traditional SEO, it can get you to page 1 quickly. Regular maintenance is needed to keep costs down and keywords/ads relevant. Google Ads can be a very cost-effective advertising tool if managed by an expert, to get the best return on your investment you should use an agency with the knowledge to run successful Google Ads campaigns.
We use Google Analytics to monitor your web traffic and see exactly where your visitors come from. We can see what pages they view, how long they spend on each one, and whether any pages aren’t being visited to help improve your website and make the visitor experience as smooth and hassle-free as possible. Analytics tells us how high your site ranks and what keywords are successful in driving traffic, as well as giving important information about how to improve rankings.
If you’d like to read on a bit more before you speak to us, we’ve got some great case studies to share with you. Many of the clients we work with us on their website also work with us on their general marketing, social media, photography, and printed materials, so we’ve included some links below for you to find out more about that too.
Click on the titles below to view each case study.C&J Stonemasonry Developing an SEO plan to increase visitors and sales