we could help your website deliver more sales.
Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to give the website visitor the best experience. Currently, Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. The descriptions on the website and in the technical data behind the scenes are also used by Google to determine what the business does.
Through Analytics, Google analyses how visitors interact with your website, so the longer they spend looking around, and the more pages they visit, tells Google that the website is serving its purpose and is relevant, so they will show it higher than other websites that aren’t as relevant.
Through a combination of ‘rich’ content on your website, the use of market research, keyword analysis, and link building with other websites, we can help your business grow and thrive.
If you’d like to read on a bit more before you speak to us, we’ve got some great case studies to share with you. Many of the clients we work with us on their website also work with us on their general marketing, social media, photography, and printed materials, so we’ve included some links below for you to find out more about that too. Click on the titles below to view each case study.