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Organic Search vs PPC

The main difference between organic search and PPC (pay-per-click) is cost. Organic Search and SEO While optimising your business for organic search is free, it is time consuming and if you don’t know what you’re doing it can do more harm than good. There are plenty of training courses you can do, but you need […]

Show your website some love!

Does your website make you smile or cry? Have you had customers phoning up saying they couldn’t find what they were looking for when they visited it? When did you last add new content or new images? If you’re less than happy about how your website is performing there are steps you can take to […]

Why you need a Google My Business Profile

Google My Business (GMB) allows your business to be found on Google Maps and on local searches, increasing your visibility and reaching more potential customers. And it’s FREE! It displays important information about your business such as address, phone number and a link to your website. If you have a physical location you can also […]

End of January Round Up​!

A Busy Week We’ve all been busy this week wrapping things up for the end of the month. Traditionally January is a quiet time for businesses but we’ve been kept busy by customers old and new. Our designer Sophie has been working on a couple of new website designs, one is a local holiday cottage […]

Why use a design agency?

All under one roof Why should you use a design agency when you’re starting a business, updating your current business or just need a bit of help with your website, social media and marketing? That’s a very good question, and one I’ll try to answer for you here. Image you want a new bathroom. You […]

Link Marketing Using Video

Last month was another record-breaking month for online video, now take a deep breath here it is; “About 188 million people watched 38 billion Web videos in August” At Yorkshire media we push our clients to think about and invest in Video Marketing, which is a great idea in itself but when Link marketing is […]

It’s all about the content…

Lot’s of people have seen changes to their Search Engine Listings recently, so we thought it would be a good idea to clarify what seems to be going on in the big world of Google …. If you have seen a dip in activity, traffic or positions since you could have been affected by Google’s […]

Keywords Still King in SEO Land

The SEO market is flooded with ‘Get To The Top of Google Quickly’ software programs, Guru tricks and Gizmo’s, but the key to SEO success is still in the good old Keywords. No, we’re not talking about “stuffing the meta section – that’s old hat and to a certain extent pretty redundant these days, especially […]

Google Panda Slap is good for SEO Professionals

“Google Panda Slap a good thing for people working in search engine marketing, never” I hear you say in reply. I would agree optimising web sites has got much harder with the new changes that Google have brought in but the ethos of Google Panda slap is a good one, and if SEO professionals want […]